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UX Friction in Mobile Booking
Reducing booking drop-offs by identifying a physical interaction barrier in the salon workflow.
PRODUCTJWAANFOCUSMOBILE UXEVIDENCEReleased adjustment · qualitative outcome
The booking flow worked, until late in the day.
Evening drop-offs and false touches pointed to the calendar. Analytics showed where the flow failed; salon observation explained why.
BEFORE / EVIDENCE PATH01Review analytics →02Watch sessions →03Observe the salon →04Identify physical friction
02 / INSIGHT & EXPLORATION
The interface demanded more precision than the context allowed.
Before
Dense cells and unforgiving targets
Intervention
Increase spacing without changing the flow
After
Larger, more reliable touch targets
03 / THE EXPERIENCE
A more forgiving calendar.
Make the calendar more forgiving through a focused, low-cost component change.
Same task. More room for the finger.
Compare target separation while keeping the booking task recognizable. This schematic explains the intervention; it is not an original product screenshot or an exact specification.
JwaanBooking concept
Select a day
Illustrative appointment calendar
SELECTED DAY09Same selection task in both views
Precision has a physical cost.
Salon observation connected tired hands and nails with repeated false touches.
Separate neighboring targets.
More breathing room makes neighboring dates easier to distinguish and aim for.
Test in the real context.
Compare corrections, successful selection and booking completion. The published outcome stays qualitative.
Try selecting a date, then switch views. The selected day is preserved so the layout change is easier to compare.
04 / OUTCOME
A small UI change removed a real-world barrier.
FULL CASE STUDYRead the complete case study ↗Opens in a new tab