6+ years of making complex products calmer.

NetBox

Product Designer

Made upcoming matches easier to reach, increasing next-match interactions by ~18%. Simplified a separate purchase journey, increasing subscription purchases by ~14%.

beautypay / Snapp! Group

Product Designer · Consulting

Improved signup completion by ~7% by removing non-essential fields and rewarding profile completion. Refined booking interactions to reduce cancellations and collaborated with product and engineering on delivery.

Cyclical Waves

Product Designer

Raised Discussion posts from 8% to ~11% through gamification. Reduced course-guidance support requests by 31%, from 19 to 13 in three months, with a risk-assessment questionnaire. Designed the Trader Dashboard for daily performance tracking.

KarbaladCMS

Product Designer

Created and maintained a reusable UI kit for consistent interfaces and faster feature development. Owned projects end to end and used interactive Figma prototypes to align teams and streamline iterations.

IranKeshavarzi

UX Writer · UI Designer

Worked with SEO to increase organic search traffic by 10%. Collaborated with marketing and product on launches that increased sales by 10% and retention by 5%.

Karaj Municipality

Graphic Designer

Designed logos and visual identity books, and proposed creative directions for clearer communication across public-facing municipal initiatives.