HomeMenu
Personalizing the Live Sports Experience
Surfacing live sports on the TV home screen around what viewers actually want to watch.
PRODUCTNETBOXFOCUSANDROID TVEVIDENCEConcept validation + résumé-reported interaction result
PRODUCT CONTEXT
One TV. Many content providers.
NetBox is an Android TV box with its own launcher, bringing VOD services into one experience. Sports discovery had to work from the sofa, with a remote, without asking viewers to know which app held the match.
Viewer intent
My team's next match↓NetBox launcher
One discovery layer
My team's next match↓NetBox launcher
One discovery layer
Provider AProvider BProvider C
The match existed. Finding it was the product problem.
Viewers arrived with a specific intent, yet the TV asked them to search across apps, remember broadcasters and repeatedly check whether a match was live.
Intent was already there.
Sports represented about 30% of searches between 6 and 10 pm. Under 15% click-through suggested the results were not converting that intent into viewing.
Opening an app was not success.
About 31% exited a sports app immediately when the expected match was not visible. The useful unit was reaching content, not entering a provider.
The phone was doing the TV's job.
Viewers checked broadcasters on mobile, then navigated the TV with a remote. Finding a match took roughly five minutes across that fragmented journey.
SUCCESS CRITERIA, NOT MEASURED OUTCOMESFrom five minutes to under two.
Move the experience from searching for a broadcaster to recognizing the next relevant match.
~5 min baseline→<2 min target
Search CTR 20%+Launcher exits <20%Feature adoption ≥35%Engagement 30%+
Time-to-content aimed for a reduction greater than 60%. Adoption meant following at least one team in the first month.
BEFORE / EVIDENCE PATH01Check phone →02Search TV apps →03Open and leave →04Find the match
02 / INSIGHT & EXPLORATION
We tested the destination, not only the card.
Generic live highlight
Quick to build and easy to notice. A shared editorial pick still asks fans to find their own match.
Dedicated sports hub
A scalable home for sports. Better organization adds navigation and another decision before playback.
Follow teams on Home
A little setup creates repeat value. Relevant matches return to the launcher with the shortest discovery path.
SELECTED03 / THE EXPERIENCE
The next match, on Home.
Personalize the launcher around followed teams, upcoming matches and clear live states.
SMART BANNER LOGIC
Stay available until the first team is followed.
- AudienceUsers with 0 followed teams
- PlacementBottom of “For You”
- PersistenceAcross app and device restart
- ContentCMS-driven and reusable
Two entry points, one predictable mental model.
Hold the remote's selection button, then use the check state to confirm the team is followed.
The same action remains available in context when users explore fixtures.
A persistent Sports row makes favorites visible, with actions to add or unfollow a team.
A match within two hours takes the fourth card in the first For You row, keeping its location predictable.
INTERACTIVE TILE SYSTEM
One card, three unmistakable states.
04 / OUTCOME
Less searching. More watching.
Evidence boundary: the case-study source documents research, concept testing and KPI targets. The +18% interaction result comes from my résumé; final time-to-content and target attainment are not published. The +14% subscription result belongs to a separate purchase-journey project.
INTERACTIVE PROTOTYPEOpen prototype in Figma ↗Opens in a new tab